The Tools

The math and the words,free and honest.

136 tools for the numbers and the words that decide whether your marketing works, paid media math, funnel and conversion calculators, A/B test stats, cold email and sales calculators, email deliverability checkers, headline and subject line graders, SEO and content tools, pricing, e-commerce and analytics calculators, and social tools. No signup, no email wall. The same straight answers I'd give you on a call, just the parts a tool can do.

01

Return & profit

ROAS CalculatorWhat every dollar of ad spend hands back, and whether that's actually profit.
Break Even ROAS CalculatorThe exact return you must beat to stop lighting money on fire.
Facebook Ads Break Even CalculatorThe Meta CPA and CVR your margins can actually afford.
LTV:CAC Ratio CalculatorAre you buying customers at a profit, or renting a problem?
ROI CalculatorWhat you got back for what you put in — as a percent, a multiple, and net profit.
Average Order Value CalculatorWhat an average order is worth — the cheapest growth lever you have.
MER CalculatorBlended marketing efficiency — the ROAS platforms cannot inflate.
Contribution Margin CalculatorWhat each sale really contributes after the costs that scale with it.
ACoS & TACoS CalculatorAmazon ad cost of sale, against the break-even your margin sets.

02

Cost & efficiency

CPC / CPM / CTR CalculatorSolve any one ad metric from the other two, against real benchmarks.
Cost Per Lead CalculatorWhat a lead really costs you, and what your industry pays.
CAC CalculatorThe true cost of acquiring one paying customer.
Customer LTV CalculatorWhat a customer is worth before you decide what they're worth winning.
Churn & Retention CalculatorHow fast customers leak away — and the lifespan that implies.
CAC Payback Period CalculatorHow many months until a customer pays back what you spent to win them.
Cost Per Acquisition CalculatorWhat one conversion costs in paid media, and whether it clears your target.
eCPM CalculatorEffective revenue per thousand impressions — the publisher's yardstick.
Net Revenue Retention CalculatorWhether your existing customers grow or shrink before you add a new one.
Quality Score CPC CalculatorWhat your Google Ads Quality Score is adding to, or saving on, every click.
Cost Per View CalculatorWhat each video view costs, and what a view is actually worth.
Cost Per Install CalculatorApp install cost, and whether your in-app revenue can cover it.
Impression Share CalculatorHow much of your market you are missing, and what it would take to win it.

03

Budget & planning

Marketing Budget CalculatorHow much to spend, by stage and model, with the channel split.
Ad Budget CalculatorTurn a monthly budget into clicks, leads, customers, and profit.
Ad Frequency CalculatorSpot ad fatigue before it quietly doubles your costs.
MRR & ARR Growth CalculatorProject recurring revenue forward — net of the churn that fights it.
Ad Budget Pacing CalculatorAre you on track to spend the month, or about to blow past it?
Burn Rate & Runway CalculatorHow many months of cash you have left at the rate you're spending.
Marketing Channel Fit FinderAnswer six questions, get the channels that actually fit your business.

04

Funnel & conversion

Funnel Drop Off CalculatorMap visitors → leads → calls → sales and find the biggest leak.
Conversion Rate CalculatorYour conversion rate, and an honest read on whether it's any good.
Funnel Leak DiagnosticSeven questions that name the one gear leaking your money.
Landing Page BenchmarkIs your conversion rate good? Compare it to your industry's median.
A/B Test Significance CalculatorDid your test win, or is it noise? Get the p value and the verdict.
A/B Test Sample Size CalculatorHow much traffic your split test needs before it can conclude.
Required Traffic CalculatorWork backwards from a sales goal to the visitors it takes.
Lead to Close Revenue ProjectorTurn a lead count into projected customers and revenue.
Minimum Detectable Effect CalculatorThe smallest lift your A/B test can actually prove at your traffic.
A/B Test Duration CalculatorHow many days your split test must run before you can trust it.
Bayesian A/B Test CalculatorThe probability B actually beats A, in plain language, not just a p-value.
Revenue Per Visitor CalculatorThe one number that compares any two pages or channels fairly: RPV.
Sample Ratio Mismatch CheckerCatch the broken split that quietly invalidates your A/B test.
SEO vs Paid CalculatorWhich gets you to the goal cheaper: ranking for it, or paying for it?

05

Analytics & research

Net Promoter Score CalculatorTurn promoter, passive, and detractor counts into your NPS.
Survey Sample Size CalculatorHow many responses you need for results you can trust.
CSAT CalculatorYour customer satisfaction score, the way the standard actually defines it.
Customer Effort Score CalculatorHow hard you make customers work, on the 7-point effort scale.
Survey Margin of Error CalculatorThe plus-or-minus on your survey result, given your sample.
Survey Significance CalculatorIs the gap between two survey groups real, or just noise?
Weighted Decision MatrixScore competing options against weighted criteria and pick with proof.

06

Sales & outbound

Cold Email Volume PlannerWork backward from a meetings goal to the exact send volume it takes.
Cold Email Reply Rate CalculatorYour real reply and positive-reply rates, against cold-email benchmarks.
Meetings to Revenue CalculatorTurn booked calls into projected deals, revenue, and profit.
Sales Velocity CalculatorHow fast revenue actually moves through your pipeline, per day.
Pipeline Coverage CalculatorIs your open pipeline actually enough to hit quota?
Sales Commission CalculatorBase, commission, and accelerators — what a rep actually takes home.
Spintax GeneratorCount the unique permutations of your cold email, and spot over-spinning.
Follow-Up Cadence PlannerHow many follow-ups and what spacing actually lifts your reply rate.
Speed-to-Lead CalculatorWhat every minute of response delay is quietly costing you in deals.
SDR Capacity CalculatorHow many meetings your SDR team can realistically book each month.

07

E-commerce

Cart Abandonment CalculatorYour abandonment rate, the revenue it costs, and what recovery is worth.
Repeat Purchase Rate CalculatorHow much of your revenue comes back on its own.
Free Shipping Threshold CalculatorSet a free-shipping bar that lifts order value without eating your margin.
Marketplace Fee CalculatorWhat Amazon, Etsy, eBay, or Shopify actually leaves you per sale.
Inventory Turnover CalculatorHow fast your stock sells, and when to reorder before it runs out.
Return Rate Cost CalculatorThe real margin your returns eat, beyond the refunded amount.
Bundle Pricing CalculatorPrice a bundle that lifts AOV without giving away your margin.
Keystone Markup CalculatorThe classic retail markup, and the real margin it leaves you.

08

Copywriting & messaging

Headline AnalyzerScore any headline, and learn the awareness stage it's built for.
Awareness Stage FinderFind out how aware your audience really is, and what to say.
Readability CheckerThe grade level your copy actually reads at, in plain English.
Reading Time CalculatorHow long your post, email, or script takes to read or say out loud.
Email Spam Word CheckerCatch the trigger words sending your subject line to spam.
Email Subject Line TesterGrade a subject line on the levers that actually win the open.
CTA Generator & GraderGrade your call to action, then generate stronger ones.
Ad Character CounterLive character counts against every ad platform's real limits.
Hook GeneratorTurn a topic into scroll stopping opening lines, on proven frameworks.
Value Proposition BuilderFill in the blanks, get a positioning statement worth saying out loud.
Title Case ConverterConvert any headline to AP, title, sentence, or other cases instantly.
Power Word CounterFind the persuasion words in your copy — and whether you have too few or too many.

09

Email & lifecycle

Email ROI CalculatorWhat your list is really worth, per send, per month, per year.
Email List Growth CalculatorProject your list size once you account for the churn nobody mentions.
Email Send Frequency CalculatorHow often to email, without burning the list you worked to build.
Email Click-to-Open Rate CalculatorOpen rate, click rate, and the CTOR that shows if your email earned the click.
Email Bounce Rate CalculatorBounce, unsubscribe, and delivery rates — your list-health vitals.
Email Signature GeneratorA clean, professional HTML email signature in seconds.

010

Deliverability

SPF Record GeneratorBuild a valid SPF record from your sending sources, lookup-limit safe.
DMARC Record GeneratorGenerate a DMARC record and the ramp from monitor to enforce.
Email Spam Score CheckerScore a full email on the signals filters actually weigh.
Email Deliverability ScorecardGrade your sending setup on the infra that decides inbox vs spam.
BIMI Record GeneratorGenerate the BIMI DNS record that puts your logo in the inbox.
Email Warm-Up Ramp PlannerA safe day-by-day send ramp to take a cold inbox up to full volume.
Inbox Sending Capacity PlannerHow many inboxes and domains you need to send X cold emails a day, safely.

011

SEO & content

Keyword Density CheckerSee how often you use a term, and whether that's stuffing.
Meta Length CheckerThe pixel width Google actually truncates your title and description at.
SERP Snippet PreviewSee your search result on desktop and mobile before you publish.
URL Slug GeneratorTurn any title into a clean, SEO friendly URL slug.
UTM BuilderBuild clean, tagged campaign URLs so your analytics knows what worked.
Open Graph GeneratorGenerate the Open Graph and Twitter card tags that control your shares.
Schema Markup GeneratorGenerate valid JSON-LD for FAQ, Article, LocalBusiness, and Product.
Organic Traffic EstimatorTurn a keyword's volume and your rank into projected monthly clicks.
Robots.txt GeneratorBuild a correct robots.txt without accidentally deindexing your site.
XML Sitemap GeneratorPaste your URLs, get a valid XML sitemap ready to submit.
Hreflang Tag GeneratorGenerate correct hreflang tags so the right country sees the right page.
Canonical Tag GeneratorStop duplicate-content dilution with a correct canonical tag.
301 Redirect Map GeneratorTurn an old-to-new URL list into ready-to-paste redirect rules.
Page Speed Conversion CalculatorWhat your slow load time is costing in conversions and revenue.
Core Web Vitals GraderGrade your LCP, INP, and CLS against Google thresholds.

012

Pricing & business

Freelance Rate CalculatorWork backwards from the income you want to the rate you must charge.
Project vs Retainer CalculatorOne off fee or monthly retainer, see which actually pays more.
Profit Margin CalculatorProfit, margin, and markup, and the difference that mis prices half of all products.
Discount & Markup CalculatorThe price after the percentage, and what it really does to your profit.
Value Based Pricing CalculatorPrice the result, not the hours, with the client's ROI built in.
Break-Even Point CalculatorHow many units you must sell before you make a cent.
Hourly to Salary CalculatorConvert an hourly rate to annual income, and back again.
Sales Tax CalculatorAdd tax to a price, or pull the tax back out of a total.
Rule of 40 CalculatorThe single number investors use to judge SaaS growth vs profit.
CAGR CalculatorYour true compound annual growth rate, smoothing out the noise.
Doubling Time CalculatorHow long until it doubles, by the Rule of 72 and the exact math.
Agency Utilization CalculatorWhether your billable hours and retainers actually turn a profit.
Percentage Change CalculatorPercent increase, decrease, or difference between any two numbers.
Ratio CalculatorSimplify a ratio, convert it to a percentage split, or solve a proportion.
Markup to Margin ConverterThe two numbers everyone confuses, converted both ways from your cost.
Tip CalculatorTip, total, and the split, sorted in one tap.
In-House vs Agency CalculatorThe true cost of hiring versus retaining, side by side.

013

Social & creative

Engagement Rate CalculatorThe real number under your follower count, against platform benchmarks.
Influencer Pricing CalculatorWhat to charge, or pay, for a sponsored post, reel, or video.
Script Runtime CalculatorHow long your script runs out loud, and the word budget for any slot.
Image Size Cheat SheetCurrent image and ad dimensions for every major platform, in one lookup.
YouTube Earnings CalculatorEstimate ad revenue from your views, RPM, and monetized share.
Follower Growth Rate CalculatorYour real growth rate, and where this pace puts you in a year.
Hashtag & Caption LimitsCaption and hashtag limits for every platform, plus a live checker.

014

Design & assets

Color Contrast CheckerCheck any text/background pair against WCAG accessibility minimums.
CSS Gradient GeneratorBuild a CSS gradient with a live preview and copy-ready code.
Color Palette GeneratorGenerate a harmonious brand palette from one base color.
Calendar Invite GeneratorCreate a downloadable .ics calendar invite for any meeting or webinar.

The calculators are the warm up. The call is the work.

Run the numbers, then bring me the account behind them. I'll show you where the money's leaking and what I'd fix first, free, and yours to keep either way.

Book the free call