Get to know me
Life works inmysterious ways.
You never really know what you've got until life forces you to look back and connect the dots.
I remember every detail of how I ended up here. This is my story.
Marrakech, 1994
A small house. Two beautiful, hardworking people.
They fell in love, got married, and built a life together.
Seven years later, I came into the world.
September 2nd, 2001
My mother was 39 when she had me. In our culture, that was rare, so rare my family saw me as a miracle.
They treated me like one, and I carried myself that way.
I grew up like any kid in my neighborhood: football, blondes, WWE.
Life was simple. Time moved slowly. You felt everything.
I mean, look at this kid.
Thinking he'd be the next prince.
Little did I know my kingdom lay not in music, but in words.
The hard part
Then you grow up, and life stops going your way.
After high school came university, and man, it was a nightmare.
Anxious, suffocated, trading my time for teachers who never taught us anything real.
A friend introduced me to copywriting. I took the courses. I never made the leap, because where I grew up, this kind of work wasn't seen as real. A scam. A pipe dream. So I stayed in my comfort zone, kept learning, never acted.
Then life struck me like lightning.
My mother was diagnosed with cancer.
God, I loved that woman. Invincible. A warrior.
Watching her get weaker by the hour was the most heartbreaking thing I've ever lived through.
She fought hard. But sometimes, even warriors fall.
October 31st, 2022
She was gone.
I was 21. In an instant, I became a man, a broken one, but a fighter.
I dropped out of university. The diploma was for her, and she was gone.
I found strength in my faith, trained harder, and finally made the decision:
All in on copywriting.
Every morning, not knowing if I'd land a client or go to bed with nothing.
6 AM. Pray. Work. Gym. Cook. Repeat.
Weeks of silence. I didn't stop. Pain had built me a thick skin.
Then the cold emails started getting answers.
Prospects became clients. Clients became experience. Experience became money.
24 years old. Still hungry.
If life has taught me anything, it's this:
Always be ready for the sucker punch. When it drops you, get up and fight harder. And make sure you win.
One life. One rule. Always move forward.
So, now that you know me a little…
I hope we get to move forward together and knock everyone out cold.
Or, you know… write some killer copy.